Gain Exposure

The Greater Reading Chamber Alliance has an extensive email bank that represents Greater Reading’s business elite. Use this highly interactive medium to deliver your message directly to decision makers who also buy consumer goods. E-mail marketing allows you to change your message instantly and keep it fresh, allowing for maximum return on your advertising dollars. Options include:

• The Connection  – The Connection, an electronic newsletter, focuses on GRCA news and events and is delivered every other Tuesday. It reaches 3,500+
  members with an average open rate of 15% and click rate of 14.5% (both above industry average).
• Member Minute – An electronic newsletter where members announce important anniversaries, employee promotions, gold star items, member events and more. It reaches 3,500+ members and is delivered the 3rd Thursday of the month with an average open rate of 16% and click rate of 9% (industry average).
• eSpotlight – A weekly eBlast that includes your exclusive ad or video email message. It is sent directly to 4,000+ members. This creative and timely advertising vehicle gives you flexibility to creatively get your message out using your full-color graphic linked to your webpage, video or podcast. These are emailed to our members on Mondays only and offer an average open rate of 18%.

Choose to place your ad on our NEW website! Your ad will rotate on our Premium Pages so no matter where
our guests click through, your ad will be seen on our most popular pages.

• Member Benefits
• Business Directory
• Events Calendar
• Small Business
• Business Resources
• Financing

Through 2020 social media usage and e-commerce has skyrocketed. The GRCA Facebook page offers
4,400+ likes and 5,300+ followers to view your Facebook posts and live messages. In addition, the GRCA Instagram page offers 1,700+ followers to see your broadcasts. Social media takeover options include:

• Facebook Live
• Facebook & Instagram Posting Takeovers

Women2Women (W2W), a special program of the GRCA, serves as a catalyst to develop women leaders by connecting women from diverse backgrounds to learn, share ideas and mentor each other. In its 10th anniversary year in 2021 with a captivated audience, advertising with the GRCA through W2W is the perfect way to reach the Berks female demographic.

• Women2Women eNews – The W2W eNews is sent mid-month each month and focuses on upcoming W2W events, inspiration and empowerment through community partnerships, and promotion of other women’s organizations to promote leadership development. The W2W eNews reaches 6,000+ with an average open rate of 20% and click rate of 21% (both well above industry average).

Even with the switch to virtual events, the GRCA membership and not-yet members are interested in meeting for intentional networking, signature events and workshops. This is a captivated audience whether in person at a venue or in front of their computer screen. GRCA membership events average 40-80 attendees.

Meet Greater RDG gives residents a fresh look at our vibrant community, and visitors to our region a glimpse at what makes our community special. The magazine is an exciting opportunity to advertise in a sleek, current piece that will be in every hotel; local, regional and state government offices; doctors’ office and salon across the county. Meet Greater RDG will also reach 1,200 business leaders via mailing to GRCA members. You will reach over 500,000 community visitors, residents and leaders. The only publication of its kind in our area, Meet Greater RDG is the go-to resource that promotes our area’s extraordinary quality of life.

GRCA offers excellent quarterly publications. If you are interested in advertising in these quarterly magazines, please contact Hoffman Publishing at 610-685-0914 ext. 1.

• Commerce Quarterly Magazine
• Women2Women Magazine