The Greater Reading Chamber Alliance offers its members discount rates on high-profile, cost-effective ways to be identified with Alliance programs, events and publications through advertising and sponsorships. Elevate your business and improve its visibility through the community by taking advantage of these opportunities today!
2024 Advertising Opportunities
For more specific information and pricing, download the above advertising guide.
The Greater Reading Chamber Alliance has an extensive email bank that represents Greater Reading’s business elite. Use this highly interactive medium to deliver your message directly to decision makers who also buy consumer goods. E-mail marketing allows you to change your message instantly and keep it fresh, allowing for maximum return on your advertising dollars. Options include:
- The Connection: The Connection focuses on GRCA news and events and is delivered every other Tuesday. It reaches 3,600+ members with an average open rate of 28%.
- Member Minute: This is the place to announce important anniversaries, employee promotions, gold star items, member events and more. It reaches 3,600+ members and is delivered the 3rd Thursday of the month with an average open rate of 30%.
- eSpotlight: Your exclusive ad or video email message is sent directly to 2,400+ members. This creative and timely advertising vehicle gives you flexibility to creatively get your message out using your full-color graphic linked to your webpage, video or podcast. These are emailed to our members Mondays only and offer an average open rate of 29%.
Choose to place your ad on our website! Your ad will rotate throughout our newly redesigned website, so no matter where our guests click through, your ad will be seen.
Block Ad: 5 premium spaces available – $250/month or $600/quarter ($150 value!)
Placement: Your block ad graphic will be located in the left sidebar. Ads will rotate throughout the site.
Specs: 300(w) x 250(h) px at a resolution of 72 ppi.
Text should be very limited and large enough to read. One link per graphic.
Social Media Advertising
Social media usage and e-commerce has skyrocketed since 2020. The GRCA Facebook page offers 7,600+ followers to view your Facebook posts and live messages. In addition, the GRCA Instagram page offers 2,500+ followers to see your broadcasts. Social media takeover options include:
- Facebook Live
- Facebook & Instagram Posting Takeovers
Women2Women (W2W), a special program of the GRCA, serves as a catalyst to develop women leaders by connecting women from diverse backgrounds to learn, share ideas and mentor each other. In its 12th year with a captivated audience, advertising with the GRCA through W2W is the perfect way to reach the Berks female demographic.
- Women2Women eNews – The W2W eNews is sent mid-month each month and focuses on upcoming W2W events, inspiration and empowerment through community partnerships, and promotion of other women’s organizations to promote leadership development. The W2W eNews reaches 5,000+ with an average open rate of 31%. It boasts an impressive 3.3% click rate.
Meet Greater Reading
Meet Greater RDG gives residents and visitors a fresh look at our vibrant community, and provides an exciting portrait of our region to use as a tool to attract and retain talent. You will reach over 500,000 community visitors, residents and leaders. The Stories in the magazine are shared on multiple social media platforms with a combined following of more than 16,300. The only publication of its kind in our area. Meet Greater RDG is the go-to resource that promotes our area’s extraordinary quality of life.
Advertise in the Member Storytelling Campaign
The GRCA marketing team collaborated with two of its members—Bell Media Group and Lauren Little Photography—to create a GRCA Member Storytelling Campaign. From a world-renowned dessert manufacturer to America’s oldest hatmaker to a lumber company born from the remnants of a wooden roller coaster, the campaign sought to delve into the little-known trials, tribulations and triumphs of each business and uplift their stories within the local business community. Through hours of interviews, facility tours, photo and video shoots, the team proudly brought these stories to life in an interactive multimedia presentation.
Parts of these stories may make you laugh. Other parts may help you feel inspired. And still others might bring up new thoughts or questions. But above all, we hope these stories spark passion and excitement for what’s possible in Greater Reading, Pa.
Now, we want your company to be a part of these stories.
2024 Sponsorship Opportunities
For more specific information and pricing, download the above sponsorship guide.
The Dinner is GRCA’S marquee event of the year. The celebratory evening features a nationally recognized speaker, the Greater Reading Business Excellence AThe Dinner is GRCA’S marquee event of the year. The celebratory evening features a nationally recognized speaker, the Greater Reading Business Excellence Awards, and an opportunity to network with a sell-out crowd of 850+ community business leaders and professionals.
Date: May 2024
Chamber Annual Picnic
A Berks County tradition, the GRCA’s Annual Picnic is the last blast of summer! You’ll enjoy meeting new business contacts and seeing old friends in a fun atmosphere. This event receives significant media coverage. Typical attendance is 500 business members from a wide variety of industries, giving you access to a diverse mix of people that you won’t find at any other GRCA event. The evening is punctuated by a home run derby and a cornhole tournament.
Date: August 2024
Go Taste Berks
Go Taste Berks is a month-long restaurant-week style event offering specials, complimentary items and discounts at local, GRCA-member businesses promoting takeout from restaurants, bars, agricultural locations and others. Join us in giving back to your community and supporting of the local economy!
Dates: November 2024
Building Berks Awards & Trade Expo
GRCA’s Building Berks Awards & Expo celebrates the economic growth, which is a result of the construction and development activity, in Berks County. Attendees are a cross-section of real estate, construction, design, engineering and finance professionals.
Dates: TBD 2025
Breakfast4Success is held three times per year offering presentations on business and leadership strategies to grow your company and people. Successful, area business leaders and professional speakers will teach you how to develop your skills to achieve your goals both professionally and personally.
Dates: February, June, October 2024
GRCA’s premier networking event, Networking@Night, is exclusively open to GRCA members to attend. Limited to one evening per month, this event allows you to host an event at the site of your choosing — new branch, expansions, facility tours, etc. You can expect 65+ GRCA members to walk through your doors ready to mingle and hear from the host.
Dates: Fourth Thursdays of each month
Coffee & Convos
The Coffee & Convo workshops are special programs of the Greater Reading Chamber Alliance (GRCA), as a leading resource in Berks County serving small businesses in Berks County. Visit the Small Business Resource webpage for more information.
Dates: January, March, August, December
Members & Future Members
The Non-Profit workshops are focused on issues that deal with crucial decisions that non-profit organizations make every day. These workshops will provide programming, brainstorming, sharing ideas, solving problems and networking.
Dates: March, May, August, October
GRCA provides a bridge between business, community and government – helping federal, state and local officials to acknowledge the challenges that our businesses face, while providing business-friendly solutions to regulatory, legislative and workforce issues. GRCA will continue to work with our members and community to keep everyone engaged in the process to build a healthy, competitive business community. Enabling resident businesses to thrive and expand, in addition to attracting new business projects.
Family Business Alliance
The Berks Family Business Alliance (Berks FBA), a special program of the Greater Reading Chamber Alliance (GRCA), is a leading resource in Berks County serving family owned and closely held businesses of all sizes. Visit the Berks Family Business Alliance webpage for more information.
Women2Women (W2W) is a catalyst for developing women leaders and connecting them to other women from diverse backgrounds to learn, share ideas and mentor one another. W2W offers a forum for women to gain knowledge, connections and strategic alliances to foster career advancement. The W2W network is open to all who support women. Visit the Women2Women website for more information. Download the Women@Women 2024 Sponsorship Guide here.
The Greater Reading Chamber Alliance (GRCA) is focused on program areas that support our region’s workforce demands and drive collaborative community-wide partnerships that address our workforce needs and promote the development of the talent pipeline using training and recruitment strategies to meet the demand for high-quality, qualified talent today and into the future.
To advertise or sponsor events and programs with the Greater Reading Chamber Alliance, contact Rachael Romig.