The Greater Reading Chamber Alliance (GRCA) is “sow” excited to announce its new marketing campaign featuring Lucky Penny pig. This adorable, GRCA-branded stuffed animal will be passed from GRCA member to GRCA member, allowing these businesses to showcase their products, employees and MORE through photos of videos posted on GRCA’s social media channels.
Why a pig?
Pigs hold different meanings in various cultures, with many considering them to be symbols of luck and prosperity. Furthermore, pigs are known for their intelligence and problem-solving abilities, making them fitting representatives for businesses looking to highlight their innovative solutions. Additionally, the piggy bank connection evokes thoughts of financial success, making Lucky Penny pig the perfect mascot for this campaign.
How can I sign up?
To participate in this campaign, GRCA members can visit this signup sheet. Once signed up, members can either arrange to pick up Lucky Penny from GRCA’s office at 606 Court St., Reading, or coordinate with a staff member to have them deliver her to the member business. Members can choose to capture up to 10 photos with Penny or a 30-second video showcasing Penny doing things at your organization that makes it unique. This content will be shared on GRCA’s social media platforms, giving members valuable visibility and promotion.
Format rules for submitted files
When submitting photos or videos of Lucky Penny pig at your business, it’s important to adhere to certain format guidelines to ensure the best results. Videos should be shot vertically to be optimized for social media platforms, while photos should be at least 72 dpi to maintain quality. All completed photo and videos along with captions (Microsoft Word document) explaining what Penny is doing in each can be placed in this Google Drive folder. If you prefer to create a video reel, let GRCA know your music of choice via your uploaded captions document. Members are encouraged to use standard best practices for social media content creation, such as engaging captions and high-quality visuals to maximize the impact of their posts.
All completed photo and videos along with captions (Microsoft Word document) explaining what Penny is doing in each can be placed in this Google Drive folder.
This campaign offers members a FREE, fun and creative way to showcase their businesses and connect with the community. By bringing Lucky Penny pig to your establishment and sharing photos or videos, businesses can increase their visibility, highlight offerings and engage with a wider audience. Don’t miss this opportunity to elevate your brand and participate in this exciting marketing initiative.
Not a GRCA member, but want to participate? Click here to join NOW! Sign up today and let Lucky Penny pig bring luck and prosperity to your business!