Greater Reading Chamber Alliance
By Dallan Yoh, Director of Membership, GRCA The word “sales” can make a lot of people uncomfortable. Too often, I’ve heard professionals say, “I’m not a salesperson” or “I don’t do sales,” and for a long time, I was one of them. Sales can be intimidating because of the stigma that selling a product or …
Throughout the third quarter of 2026, the Greater Reading Chamber Alliance (GRCA) continued working alongside businesses, community organizations and public-sector partners to support economic growth, strengthen connections and create opportunities across Greater Reading. Our work helped advance business investment, secure funding for local projects and strengthen advocacy efforts. Through events, professional development and collaboration, we …
From new investment and infrastructure improvements to workforce initiatives and business resources, economic development is moving forward across Greater Reading. In this quarterly update, GRCA shares regional developments, highlights from our work with partners, and connections with businesses and opportunities that support growth. Reading Is Ready: Taking Our Investment Story to Market Taking the Message …
By Kayla Hayick, Director of Lending & Business Outreach, GRCA As the Director of Lending & Business Outreach at the Greater Reading Chamber Alliance, (GRCA), my goal is to expand GRCA’s relationships with businesses throughout Berks County and increase awareness of the resources and services GRCA can provide. The primary objective is not simply to …
Manufacturing is changing rapidly. Workforce shortages, changing employee expectations, advances in technology and the growing need to develop skills are creating new challenges for manufacturers of every size. So, what can manufacturers do to stay competitive? Start by bringing the right people together, sharing ideas and learning from others who are facing many of the …