Reading, PA – The Greater Reading Chamber Alliance (GRCA) is thrilled to announce the promotion of Leah Fassnacht to Senior Director of Communications & Marketing. In her role, Fassnacht will continue to oversee all external and internal GRCA communications as well as the planning, strategy and execution of GRCA marketing.
Since joining the organization in 2018, Fassnacht along with Audrey Krupiak, Assistant Director of Communications & Marketing, have won numerous marketing and communications awards. Some of them include two awards from the Association of Chambers of Commerce Executives (ACCE) and two from the Pennsylvania Economic Development Association (PEDA).
According to GRCA CFO Sally Stewart, Fassnacht’s promotion comes not only because of these awards, but also because of her ability to stay on top of industry standards and implementation of new ideas. She always keeps the best interests of GRCA in mind and never hesitates to step in to help other departments.
“Leah has consistently demonstrated outstanding leadership, creativity and dedication to GRCA’s brand and communications efforts. She has played a key role in shaping our strategic marketing initiatives and fostering strong internal and external communications channels,” said Stewart. “This is a well-deserved promotion and we look forward to seeing her continued success in our communications and marketing efforts.”