By Dallan Yoh, Director of Membership, GRCA
Chambers of Commerce Are Far from “Old-School”—Here’s How the GRCA Is Helping Businesses and Young Professionals Thrive
As the Director of Membership for the Greater Reading Chamber Alliance (GRCA) and a young professional, I’ve seen firsthand how chambers of commerce can serve the business community. While chambers are often seen as outdated or geared toward traditional businesses, organizations like GRCA are thriving, modern hubs offering invaluable resources for businesses of all sizes and stages—and young professionals like me.
The Misconception—Why Chambers Are Seen as “Old-School”
Many still view chambers of commerce as old-fashioned organizations that cater only to established businesses. This perception is outdated. While chambers have a rich history of supporting businesses, they’ve evolved to meet the needs of today’s fast-paced economy. At the GRCA, we focus on providing resources that help businesses adapt and grow in an ever-changing landscape.
We Are Not Just a “Networking Group”
A common misconception is that chambers exist only for networking. In reality, chambers like the GRCA offer a wealth of resources. We provide professional development programs, marketing opportunities, funding resources and advocacy for local policies. These services help businesses—whether small ones looking to grow or well-established companies—tackle challenges like scaling operations or increasing brand awareness.
I’ve seen firsthand how these resources transform businesses. It’s not just about making connections; it’s about providing tools to help businesses grow effectively and efficiently.
Reimagining the Chamber—An Active, Engaging Environment for Members
GRCA is more than just meetings and formal events. We focus on creating an engaging, collaborative environment where businesses can learn and connect. Through industry-specific roundtables, leadership training and programs designed to address challenges, we foster innovation and build lasting partnerships. The chamber also plays a key role in local economic development, allowing businesses to shape the future of our community.
From my experience, being part of the GRCA has been invaluable. The events allow members to collaborate, ask questions and learn from one another, creating a supportive, growth-focused environment.
Chambers as Catalysts for Young Professional Growth
As a young professional, I can personally speak on the immense value GRCA has brought to my career. Many mistakenly believe chambers of commerce are only for established professionals, but GRCA is committed to supporting young professionals. Through my involvement, I’ve connected with countless individuals, attended impactful events and learned from both experts and peers that have all helped my professional growth as well.
It’s common for young professionals to search for business advice online, but while platforms like Google and YouTube may offer general guidance, they often lack the in-depth support needed for growth. GRCA connects members with experts, provides relevant programs and offers personalized advice in a way the internet can’t. Asking for help is part of growth, and chambers provide a unique, welcoming space for learning from those facing similar challenges.
Why GRCA is Essential for Today’s Business Community
GRCA is far from an outdated institution. It is a vibrant, evolving organization that supports businesses and young professionals. Whether you’re a seasoned entrepreneur or just starting, GRCA offers the resources needed to succeed. For me, GRCA has been crucial to my growth, and I look forward to seeing it continue to support the businesses and professionals of tomorrow.
I encourage others to get involved with their local chamber and see firsthand how it can positively impact their business and career.