The Greater Reading Chamber Alliance (GRCA) provides its members different advertising and sponsorship packages. Each one is unique in its offerings to help broaden your message. Muhlenberg Greene Architects took advantage of GRCA’s Facebook Live Takeover package. They reaped the rewards!
Suzanne Cody, Assistant Project Manager & Marketing Coordinator at Muhlenberg Greene Architects left this account of her experience:
As a Marketing Professional, I’m always searching for ways to broaden our reach with new audiences.
The Chamber’s Facebook Live Takeover package was an attractive option for us, but we were nervous because we’d never done anything like that before. There are many resources on the web to help you figure out how to take advantage of the Facebook Live platform. Here’s our private link to the final rehearsal on You Tube, so you can see what we did.
The staff made it easy and fun. It only took a short phone call and a couple of emails to finalize coordinating the arrangements.
The Chamber promoted our event regularly on social media and in email blasts leading up to the event.
Afterwards, we were impressed with the outcome. The engagement data from the Live event post reached over 230% more people than even our most successful posts.
By the following morning, our Facebook page had reached 134% more people with 109% more post engagements and 150% more likes!
Our website also saw an uptick in traffic. The leadership team was very pleased with these results.
I encourage you to book a Facebook Live Takeover with the Chamber today and reap the visibility rewards!