Want to engage customers with brand videos? Here’s how
By Santo D. Marabella, The Practical Prof®, Marabella Enterprises In my writings as The Practical Prof®, I often challenge companies that character, their character as often manifested in their corporate culture, matters. As far back as 2018, research from Accenture reports that “nearly two-thirds of consumers globally (63 percent) prefer to buy goods and services …