By Dean Frymoyer, GRCA Team of Expert for Marketing Services
Dean started Dean Marketing in July 2009 during the height of the Great Recession. He previously was Vice President Client Services for a local advertising agency working on 100% commission. Not making any money was the incentive he needed to create his own agency using a virtual business office model where employees work from home and stay connected using technology. Not having a brick and mortar building reduced overhead, allowing the cost savings to be passed to his customers. Dean has more than 30 years of experience working in company marketing communications departments and account/clients services for advertising agencies.
Areas of expertise: Advertising, Branding, Marketing, SEO
Organic Search Engine Optimization (SEO) for Google
What is SEO?
SEO, or Search Engine Optimization, is the WORK that goes into a website to get it on the first page of Google using organic methods. You need to be on Page 1 of Google because quite simply, 92% of all search traffic goes through the results on the first page of Google. Less than 10% of people ever scroll to page 2.
Google looks at two things when evaluating a website and deciding where to rank it – RELEVANCE and TRUST.
RELEVANCE is the onsite portion of SEO. Building relevance means optimizing the code and making sure the website content accurately represents the business and brand. Google doesn’t care how pretty the site looks. If the code isn’t optimized then Google will either keep you off Page 1 or may not even see it at all. Most importantly, your site must be mobile-friendly or responsive. If it isn’t, Google will move your site down in search ranking.
TRUST is the offsite portion of SEO. Building trust with Google is similar to real-life relationships. It takes time, and it’s done through a variety of small yet meaningful things that build up to greater and greater trust. Google looks at how many other sites on the internet link back to a site. If a large number of high-quality sites point back to it, the Google algorithm will start to trust it more and move it up in the rankings.
How long does SEO take?
Effective SEO takes time. You have to truly earn trust from Google, and Google is smart. It doesn’t let you cheat your way to the top anymore. It typically takes 45 days for site build, onsite optimization, and to start building trust. First page rankings should appear within 6 months. 87% of our customers reported ranking on page 1 of Google after six months of using our services.
What does SEO cost?
Two main factors affect the cost of an SEO campaign: market competitiveness and industry competitiveness. Larger markets (bigger cities) means more people searching and more direct competition for search rankings. SEO in smaller markets is generally cheaper.
The owner of James E. Watson & Co., a vacuum and chemical pump distributor, manufacturer’s representative, and certified repair facility located in Atlanta, Georgia wanted to be on page 1 of Google. He was spending a lot of money and getting no return on investment. Dean Marketing preformed a FREE website analysis and made recommendations. He was on page 1 of Google for 7 different keyphrases after only four months. A year later, he has 33 keyphrases on page 1 of Google and he’s paying 85% less than what he paid his previous SEO provider. What’s more, his last fiscal year was the largest since purchasing the company and he attributes a large portion of his success to our SEO services.
Best piece of advice Dean has received or given: “Who is the wise man? He who can learn something from anyone.” If you put away preconceived notions about people – including those you make not like – and learn just one thing from them, you will grow wiser every day.
All GRCA members have access to the Team of Experts. Request a free 30-minute consultation with either Dean Frymoyer or another expert.
If you are interested in joining the GRCA Team of Experts, please contact Jackie Stiles, Director of Membership at JStiles@GreaterReading.org.