By Dallan Yoh, Director of Membership, GRCA
In today’s social media driven world, maintaining a consistent presence can lead to unexpected pressure. Over the past year as GRCA’s Director of Membership, I’ve made it a goal to use social media more intentionally—to share my work, connect with members and highlight our wins. It’s a powerful tool for anyone in a public-facing role, especially in sales or membership-based work like me, but it also brings a unique kind of pressure that isn’t always talked about.
At first, posting consistently felt energizing. It helped me stay accountable and celebrate the work being accomplished. Over time that consistency quietly turned into another expectation. When your schedule is full of real work—outreach, follow-ups, meetings, attending events—keeping up appearances online can start to feel like another box to check.
When Consistency Turns into Stress
This year, as I navigated the inevitable ups and downs of sales, I found myself in that exact spot. After a strong stretch of consistent posts over the summer, I realized that I wasn’t keeping up that same momentum. Recruitment became more challenging, and some days were spent handling issues—so content creation was pushed aside.
What once felt like a creative outlet slowly turned into another source of stress, and without realizing it at the time, I had added a new pressure to my plate.
The Questions No One Talks About
During that stretch, I caught myself asking questions many people probably recognize: “If I’m not posting about my work, how will anyone know what I’m doing?” “Will people think I’m disengaged or uninvolved?” “Will I lose connections or credibility?”
Those thoughts can spiral quickly, especially in professional spaces where visibility is often mistaken for value.
Doing the Work When No One’s Watching
The truth is, those thoughts aren’t helpful or accurate. Social media is meant to support your work, not define it. When you’re focused on doing your job well—building relationships, having real conversations, closing deals and supporting members—the results exist whether they’re posted or not.
Some of the most meaningful progress I made this year happened offline. It happened in one-on-one meetings, collaborating with team members, assisting members with their
questions and moments no one else saw. Those wins didn’t always make it to a feed, but they mattered just as much.
Visibility Isn’t the Same as Impact
It’s easy to equate being visible with being successful, but your impact often happen off the timeline. Your growth and the momentum that you build aren’t always straightforward. Stepping back from posting doesn’t mean you’re falling behind—sometimes it means you’re locked in on what actually moves things forward.
Let the Results Lead the Content
When you find your rhythm again, social media becomes what it should be—a tool to amplify what you’ve accomplished, not a measure of your worth or productivity. The content feels more natural because it comes from real experiences, not obligation.
So, if you ever feel behind on posting, give yourself permission to focus on the work that truly matters. Build relationships, chase results and let them speak for themselves. The content will come when the time is right—and when it does, it’ll be fueled by real progress, not pressure.