Dallan Yoh, Director of Membership, GRCA
Today, finding answers to almost any question is easier than ever. With a quick Google search on your phone, a simple question to Alexa or a deep dive into YouTube tutorials, you can learn just about anything. Artificial intelligence (AI) has made it possible to gather complex information in seconds, and we are fortunate to live in an era where knowledge is at our fingertips.
If you’re like me, you’re constantly using these tools because they’re convenient. It’s easy to look up solutions without asking anyone for help. It’s easy to apply a quick fix to something you don’t fully understand. It’s easy to take the easy road—but is that always the best route?
The Downside of Taking the Easy Road
While digital tools are invaluable, they’ve also made it easier than ever to bypass seeking help from another person. Instead of turning to a friend, a peer, a coworker or an expert, we often choose to do it alone. The result? Many of us are becoming less comfortable asking for help when we really need it.
With information so accessible, people often fear appearing inadequate. If the answers are all “out there,” shouldn’t we already know them? This mindset creates an unrealistic expectation—one where we believe we should have every answer on-hand. But the truth is, no one knows everything. It’s impossible.
Why Human Input Matters
Even with the wealth of knowledge online, there are times when a Google search, a YouTube video or even AI can’t provide the personalized guidance that comes from talking to someone who’s been there. Human interaction brings insight, empathy and context that algorithms simply can’t replicate.
This is especially true in business. No one who starts or operates a business is an expert at every aspect of their operation. Whether it’s managing finances, navigating employee benefits or developing a marketing strategy, countless challenges arise where the best solutions come from real conversations with people who’ve been in your shoes.
How the GRCA Supports Business Owners and Professionals
At the Greater Reading Chamber Alliance (GRCA), I’m fortunate to work in an environment committed to educating and supporting business owners and professionals through the challenges they face. While online tools can provide a lot of information, they can’t offer the personalized, real-world insights that come from connecting with experts.
That’s why one of our most valuable resources is our Team of Experts. GRCA has assembled professionals across various industries who volunteer their time to consult with members. Whether you need advice on accounting, guidance on social media strategies, assistance with healthcare plans or insights on employee benefits, our Team of Experts can provide tailored recommendations and hands-on support.
Personalized Guidance Makes a Difference
When you reach out to someone with the expertise you need, you gain more than just information; you gain perspective, confidence and a deeper understanding of how to apply that knowledge effectively. Our members benefit from these meaningful connections, and we’re proud to offer resources that go beyond surface-level solutions.
Don’t Be Afraid to Ask
In a world where information is everywhere, it’s OK not to know everything. It’s OK to ask for help. In fact, it’s often the smartest thing you can do. So, the next time you’re faced with a challenge, consider taking the more meaningful route—ask someone who’s been there. At GRCA, we’re here to ensure that when you need guidance, you have a network of experts ready to help.
Sometimes, the best answers don’t come from a search bar—they come from a conversation.
Want to Meet with an Expert?
Visit greaterreading.org/team-of-experts to meet GRCA’s Team of Experts. These individuals provide free, 30-minute consultation to other GRCA members. Fill out the form and choose which team member you’d like to meet. Get the support for your business that you need with a human touch.